Nine in ten Americans view data privacy as a human right

Americans are becoming increasingly concerned with, and distrustful of, how companies use, manage, and protect their personal data.

Unless businesses improve their data privacy practices, they risk losing consumer trust and access to consumer data that they desperately need according to a new report.

Customer data increasingly drives business strategy across the enterprise as businesses use our information to accurately target our wants and needs. But Americans are deeply suspicious of what companies are doing with their data according to a new report from professional services firm KPMG.

Its new report about corporate data responsibility reveals how Americans are thinking about data privacy and what they expect from corporations who use their personal data.

The company surveyed 1000 Americans in May 2020. It reveals that nine out of ten respondents think that companies should be held responsible for corporate data breaches (91%), take corporate data responsibility seriously (91%), and take the lead in establishing corporate data responsibility (91%)

Over four out of five (84%) said that they are open to state legislation giving consumers more control over their data.

Nine out of ten (91%) respondents agree that the right to delete personal data and the right to know how their data is being used should be extended to all US citizens – similar to the GDPR regulations for European citizens.

Almost three in five (56%) respondents say that companies should prioritize giving consumers more control over their own data in 2020.

The biggest worries around data breaches were about potential theft of their social security number (84%), credit card number (69%), and passwords (49%).

Full article on https://www.zdnet.com/article/nine-in-ten-americans-view-data-privacy-as-a-human-right-according-to-new-report/

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